In today's information overload messages are a bulk commodity. The new products and services being promoted day in, day out on billboards, in newspapers, on radio and television, and even in your own mailbox have become virtually indistinguishable from each other.

Consumers are unable to cope and therefore grateful to receive matter-of-fact information that is not specifically sold as an advertising message.

Marketing communications takes up where advertising leaves off. It supports the latter by exploring issues in greater depth, placing them in a wider context, and addressing them in the editorial sections of print and electronic media, for example. Facts, arguments, and independent views can be used to bring information closer to consumers and public opinion.

In association with your marketing managers and advertising specialists, we develop activities that support and complement your advertising efforts.

In the past we have advised numerous national and international corporations on the launch and positioning of new products and services in Switzerland and the rest of Europe.