Executives are compelled to operate in the public arena, be it voluntarily for the purpose of conveying messages and goals or involuntarily when dealing with authorities and the general public or handling crisis situations.

The bulk of these communications are performed via the media, who relay the messages to the public. To ensure these messages come across positively, it is essential for executives to receive live coaching in dealing with journalists and making assured appearances on television and radio.

Many executives carry an inflated sense of their own ability in such situations. Poor preparation, a wrong word, or an unconsidered response not only damage the company, they also negatively impact your personal image in the long term.

The correct way to deal with journalists is something you can learn. We help you to understand how they work and go about things and how to develop a relationship of partnership with them.